Übung in Medienmanagement (SS '02)
'Content-Shopping on the Web' (Ln-Schein)
(taught in English)
C. Loebbecke / S. Sain
Block Seminar
Information Session: January,
22 '02, 14:00-15:30
o'clock (Location to be determined)
Assignment Due: April 19, '02
Final Session: April 26, '02, 11:30-17:00
o 'clock (Location to be
determined)
Overview
The course consists of preparing a major assignment alone or in groups of two or three students during the 'Semesterferien'. For preparing the assignment, students can and should 'shop for content' in a number of given stores operated by students at Indiana University, Bloomington, IN, USA. The Indiana University students will develop stores that will sell digital goods and services that are intended to help also the students with their work.
Cologne
students will be provided with Playdollars (PD) 2,000 to be spent in any
combination of the shops offered. This money will be in the form of digital
dollars that will be in a 'bank account' that students will receive when they
have been registered as shoppers in the 'virtual economy'.
When students make a purchase, money will automatically be deducted from
their accounts. When no money left in an account, a student can no longer make
purchases in the virtual economy.
The topic of the assignment can be anything that covers 'Content Shopping on the Web'. Students choose the final topic themselves.
Possible topics include, but are not limited to:
Cost / benefit analysis of specific or general information products
Content-Marketspaces (B2B, B2C, C2C and others) - market portals, hubs, auctions
Subscription as business model for selling content over the web (attention: there are various forms of subscription)
eContent promotion, marketing and advertising
Specific eContent applications: eLearning, eConsulting
Content management systems - seller and / or buyer perspective
eContent: Networks and platforms
Standardization issues and solutions of trading content over the Web
Evaluation of Web-based systems for selling or buying eContent
... international comparison of almost all of the above topics
The procedures for the international cooperation, the shops, and the joint activities etc are crucial part of the course. Details will be communicated via Websites and e-mail operated from the US. An introduction will be provided on January 22 in the information session.
An older version of the syllabus for the students at Indiana University taught by Howard Rosenbaum (hrosenba<at>indiana.edu) can be found under
https://ebiz.slis.indiana.edu/g/ve/login.cfm
logon:
tourist
Admission and Confirmation
of Registration
Online registration, see below, registration ends on January 19,
12:00 o'clock. No exceptions possible after that date (regadless of the
excuse and reason you will bring)! You will receive a confirmation e-mail by
Monday 16:00 o'clock, but if you register successfully, it is almost certain
that you will be admitted to the course.
Certificate
Students receiving a final grade of 4,0 or better will be awarded a 'Ln-Schein
in 'Media Management''.
Grading
Grading will be based on the written report (minimum 5000 words, for
teams of more than one student we require a minimum of 3,500 words per student),
class presentation and class participation.
Written Report (to be
written in English)
The written report should cover the chosen and specified topic in
form of a solid scientific paper ("umfangreiches Hauptseminar, knappe
Diplomarbeit") following the main headings: What question do you cover, why
is it relevant, what does the literature say about the topic, what did you DO to
answer the question, what did you find, what could be an outlook, what do you
suggest for further research ?)
Dates and Location
| Information Session: | Januar, 19 '02, 14:00 - 15:30 (Location to be determined) |
| Assignment Due: | April 19, '02 |
| Final Session: | April 26, '02, 11:30 - 17:00, be ready to present and discuss (Location to be determined) |
Deadline
Written report:
April 19, '02, 12:00 o'clock (three printed copies and a diskette) are to
be handed in to the 'Seminar für Medienmanagement', Universität zu Köln,
Pohligstr, 1, 50969 Köln
© Department of Media and Technology Management