MTM Selected Issues 2: AI Challenging Established Media Paradigms

Master - SS '26

C. Loebbecke

2 SWS, 6 CP

Fridays, 12:00 - 5:30 pm

First Session: April 17, '26

Location: Lecture Hall XVIII (main building)

Held in English

Registration only via KLIPS during the 2nd registration period!

To secure tickets for the mandatory Global Media Forum (see below), please let me know via eMail as soon as possible that you seriously consider to take the course.

 
Overview

This master level discussion course looks for yet unanswered questions when it comes to AI challenging economic media paradigms. Which element and which argument in media economics does AI change and which does it not change? What do we really know about the economic and societal impact of AI in the media? Where do we mainly extrapolate from our individual experiences? To which questions would we like to know the answer? Finally, once we know the question, how could we proceed to come close to a convincing answer? What can we learn from the academic literature  that helps us build a compelling line of argument?
Students will not need any technological experience. They should be ready to identify open issues, think through different lines of arguments, and discuss openly. Upon some ground work, we will visit the Global Media Forum (GMF) in Bonn (June 23 / 24) and mirror our questions and thoughts against several presentations.

The course goal is to develop, fine-tune, and back-up one's arguments (not technical solutions!) focusing on the need to create mid-term economic or societal value.

Dates - all '26

April 17 (block session with most of the 'factual' content),

May 21, (Thursday, 4:00-5:30 pm, Dyn Media CEO Andreas Heyden in XXI),

May 22,

June 23 & 24 (Tuesday/Wednesday, Global Media Forum, Deutsche Welle, Bonn - free ticket),

July 01, '26, 11:00 am, Paper due - for all details see slides and first session - no session on the day!

July 03 (possible exam date, to be fixed in the 1st session).

Course Grading

Grading will be based on

- 80%: Course paper

- 20%: Final Examination (building on discussed course material and visit to GMF)

- Active Participation (possibility to improve grade of the course paper)

It is required to at least 'pass' (grade 4.0 or better) each grading element for passing the course.

'Alle Prüfungselemente müssen mindestens bestanden sein.'

Course Registration

Only via KLIPS during in the 2nd registration period!

Exam Registration

Only via KLIPS by March 30, '26.

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