Übung in Medienmanagement (WS '05/'06)

'Case Study Seminar' (Ln-Schein)

C. Loebbecke (with Assistants)

Overview
This block seminar investigates different case studies covering strategic management issues based on industry and competitive analyses. Student teams will have to analyze a pre-written case and present their analysis (30%). They also have to develop and write a new case study within the broad fields of strategic management in media or telecom industry, eBusiness, or information technology applications (60%).
The course will be taught in ENGLISH! Preparation will not be necessary, cases will be distributed in the first class session. Registration until October 21 is mandatory, FIRST COME - FIRST SERVE; the number of participants is limited to 20 students.

Dates and Location
Course: 24.10.'05, 19:00 - 20:30, XIa
Deadline for Case Study Analysis (5 pages max!): 22.11.'05, 10:30 o'clock, at the Department of Media Management (2 copies plus diskette / CD - no eMail).
Course: Thursday 10.11.'05, 17:00-20:30 in XXIII
Course: Saturday 26.11.'05, 16:15-17:45, Room 401 (Pohlighaus, Pohligstr. 1).
Deadline for Developed Case Study (25 pages max): 10.01.'06, 10:30 o'clock, at the Department of Media Management (2 copies plus diskette / CD - no eMail).
Course: 12.01.'06, 17:00 - 20:30 in XXIII.
Participation at all four dates is required for Ln-Schein / Certificate!

Ln-Schein / Certificate
Grading will be based on course participation (10%), case analysis (30%), and case development (60%).
Students receiving a final grade of 4,0 or better will be awarded an 'Ln-Schein in 'Media Management'' or the equivalent for foreign students.

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