Modul 25003: Industry and Competition Analysis (ICA) (WS '06/'07)

C. Loebbecke (with Assistants)

Wahlpflichtveranstaltung, 2 SWS, 6 Credit Points (LP)

Overview
The course will cover some basic tools used in industry and competition analysis. We will apply those tools to prepare several industry and competition analyses in selected fields of media management.

The course will be taught in ENGLISH! Preparation will not be necessary. Registration (see below) is mandatory.
GROUP WORK will be strongly suggested. Groups of two or three students need to be formed before or during the first course meeting, individual work is possible!
We recommend groups of THREE students (it also helps to share work and learn about group work!).

Dates and Location
26.10, 02.11., 23.11., 11.01., 25.01. 17:00-20:30h in XXIII.
Participation at all dates but one is required for receiving Credit Points!

Grading / Credit Points
Grading will be based on
- course participation and exercises - individual (40%),
- and written and oral papers and presentations - group (2 x 30% = 60%).
Students receiving a final grade of 4,0 or better will be awarded 6 Credit Points ('Leistungspunkte') in Media Management.

Group Assignment I (Satellite Radio Case)
a) Deadline for the paper: Nov. 21, 12:00 o'clock, Dept. of Media Management (Mailbox ground floor after 10:30). Three copies (print) needed. Length: max 10 pages ALL INCLUSIVE, you decide and make it look nice. Color NOT needed.
b) Be ready to present in MAX 8 minutes (MAX 7 slides) the main messages (and their line of argument) of your paper / written analysis. Most likely you will get less time on selected points. Possibly I will let you know by Wednesday 22nd, morning.

Group Assignment II
Deadline: Dec. 22, 2006, 12:00 o'clock, Dept. of Media Management (secretariat open till 10:30 - after that  use mailbox on ground floor, Pohligstr. 1)
Topic: Analysis regarding investment decision to Harvard Business School case study on Satellite Radio (group assignment, has been discussed in class at length, 5 - 15 pages).
Required: 3 paper copies.

Group Assignment III
Deadline: Jan. 9, 2007, 12:00 o'clock, Dept. of Media Management (secretariat open till 10:30 - after that  use mailbox on ground floor, Pohligstr. 1)
Topic: Own case writing AND analysis on Microsoft's Zune entering the MP3 player market (group assignment, discussed in class).
Required:  
Text (5 - 20 pages): 3 paper copies and word document
AND
Presentation with 5-15 ppt slides covering the ANALYSIS and the RELEVANT / INTERESTING facts (nothing on slides that does not directly go into some analysis): 3 copies of printout with 6 slides per page AND ppt file
Naming of electronic files: Groupnumber-ICA-Zune.doc OR Groupnumber-ICA-Zune.ppt (CD or diskette, NO eMail)

Group Assignment IV
Deadline: Jan. 25, 2007, 12:00 o'clock, Dept. of Media Management
Topic: Revised slides for Zune case - quantitative analysis (1 or more tools) of the Zune case, work with numbers!
Required:  
Presentation with 6 ppt slides (cover + 5) only by eMail
Naming of electronic file: Groupnumber-ICA-Zune-Revised.ppt
Send eMail with ppt-slides to Claudia.loebbecke@uni-koeln.de; maik.herrmann@uni-koeln.de and all your group members.

Questions may be asked during the first session.

© Department of Media and Technology Management