Modul 25003: Industry and Competition Analysis (WS '08/'09)

C. Loebbecke

Thursdays 17:45-21:00 h

Wahlpflichtveranstaltung, 2 SWS, 6 LP

Location: HS XXIII WiSo-Geb.

Held in English

Overview
The course will cover the basics of industry and competition analysis (ICA) focssing on media, and information technology enterprises. It combines a basic understanding of ICA tools and case studies.
The course will be taught in ENGLISH! Preparation will not be necessary. Registration (see below) is mandatory.
GROUP WORK is mandatory. Groups of two or three students need to be formed before or during the first course meeting, individual work only is not possible!
We recommend groups of THREE students (it helps to share work and learn about group work!).

Dates and Location
16.10., 30.10., 06.11., 27.11., 04.12. (all 2008) and 15.01.'09, 22.01.'09, Thursdays 17:45-21:00 h in XXIII.
The number of actual class sessions depends on the number of participants. Participation in all sessions but one 90 minute session (!)  is required for receiving Credit Points!

Written Assignments
Groups of 3 students receive two written assignment DURING the course.

Final Assignment
Topic: Choose ONE infrastructure service provider (telcom-, TV cable-, satellite service provider) that contributes to watching TV in a home in Germany. Offer a 5-step industry and competition analysis including a competitive strategy with concepts of your choice along the five MAIN questions introduced in class (Focus on steps 1, 2, and 3!).
1. Explain Current Industry and Supply Chain Profitability
2. Assess Competitive Strategy and Position
3. Determine Profit Outlook of Industry
4. Determine and Evaluate Strategic Options
5. Assess Robustness of Chosen Strategy

Evaluation Criteria: Quality of analyis and robustness of arguments

Timeline:

• Concrete topic: November 27, 2008, 17:00 h per mail and then in session

• Insights, trying Q&A: December 4, 2008, 17:45 h DURING session
  With official closing of session with Dr. Reinhard Wieck, we will not say anything regarding the final assignment anymore.

• Text and ppt slides: January 8, 2009, 12:00 h

Grading / Credit Points
Grading will be based on

• Course participation - individual (25%)

• Case study and presentation during the course - group (35%)

• Written case study development and oral presentation - group (40%)
  Students receiving a final grade of 4,0 or better will be awarded 6 Credit Points ('Leistungspunkte') in Media Management.

© Department of Media and Technology Management