Master - Media and Technology Management:
Enterprises, Markets, and Strategies (EMS)
12 CP
(ONLY MTM MSc WiSo PO 2015 or MTM MeWi-Master PO 2015)

(WS '17/'18)

C. Loebbecke

4 SWS

Lecture and Exercise: Thursdays, 2:00-5:30 pm

Location: HS XXIII, WiSo-Building
Final Assignment uploaded (see below) - due Jan. 15, '18, 11:00 am

Exam: Jan. 18, '18, 2:30-3:30 pm, location: likely HS XXIII

Held in English

 

Further Information

We will provide most course-related material (slides, literature list, etc) before the first session via e-mail to those who register online (see below). We recommend that you will bring that material to the first session, even if it is not required.
 

Special Sessions

All Special Sessions are also relevant for the exam!

 

Grading / Credit Points

Grading will be based on

It is required to at least 'pass' (grade 4.0 or better) each grading element for passing the course.

"Alle Prüfungselemente müssen mindestens bestanden sein."

 

Final Assignment due on Jan. 15, '18, 11:00 am

Task

Choose either Eyeo (Adblock Plus) or Zattoo (German market) and provide an academically written business analysis (market analysis, competitive situation, market outlook) for the chosen company ending with your DERIVED suggestion who (which KIND OF INVESTOR) may want to invest into the chosen company.
We do NOT CARE about press or company references that you rephrase. Instead, we about YOU ANALYZING the chosen company and its market, competitors with analytic tools. Any statements which are NOT DERIVED from your ANALYSIS do not count at all. It is irrelevant who you suggest as investor (even if none) as long as your suggestion follows your CONCEPTUALLY FOCUSED analysis. Whether you apply several tools or just one is not important as long as you ANALYZE.

Formatting Requirements

DIN A4, 2 cm margin top, bottom, right, and left; text: Times New Roman 12; single spaced; black on white; references in the text (no footnotes), figures / tables drawn / written by you, NO INSERTING of any copied figures etc.
In your assignment, every letter in figures, legends, tables must be Times New Roman 12 (anything that appears in smaller print will be considered as not provided).

No separate cover sheet (have your name, Matr. Number, sMail address, study program, and begin of program (1st master semester) on top of the first page. Then continue typing. Have your name on the left side of the header and the page number on the right side of the header on each following page. Provide a correct , complete and consistently formatted reference list at the end.
Total: 5-10 page (analytic content counts!)

 

Advice

Use some properly search scientific articles and apply their argument(s) / analyses to your case. DO NOT LOOK FOR articles that cover your chosen company. There is no need that your cited articles are rather new; it may make more sense to apply an old tool / concept correctly to the new world / your case. Rephrsing what others have done does not help. Reference your sources properly.
Start (early in your paper) by spending not more than 150 words on introducing the company, mainly its business model and situation. Present what you need for YOUR ANALYSIS, not what you find on their website ... Do not cite company persons, do not offer precise numbers ...

 

eMail Format

From your sMail account, please send ONE eMail with ONE non-protected word files to claudia.loebbecke <at> uni-koeln.de AND to denis.niederle <at> uni-koeln.de.
eMail subject line: EMS-12CP-III-Lastname (lastname only, no 'Umlaut, no 'Accent', etc.!)
File name:
EMS-12CP-III-AuthorName-YourLastname.doc(x)

Do not forget the hyphens, do not include spaces nor anything else in the filenames! No 'Umlaute', no 'Accent'!

 

Writing Style  and Citations

 

Intermediate Assignment due on Dec. 06, '17, 11:00 am

Task

 

References

eMail Format

From your sMail account, please send ONE eMail with THREE non-protected word files to claudia.loebbecke <at> uni-koeln.de AND to denis.niederle <at> uni-koeln.de.
eMail subject line: EMS-12CP-II-Lastname (lastname only, no 'Umlaut", no 'Accent', etc.!)
File names:

Do not forget the hyphens, do not include spaces nor anything else in the filenames! No 'Umlaute', no 'Accent'

 

Personal Information
Have your name, Matr. Number, sMail address and study program, and begin of program (1st master semester) on top of the first page in each assignment file. Then continue typing, no cover sheets please.

 

Advice

State of exact topic at the beginning of the task, name the chapter that you summarize, and say which two texts you integrate - we look at the assignment as three separate files and will remix them before reading them.

 

Font, Spacing, & Writing Style

 

Mandatory Pre-Assignment due on Oct. 11, '17, 11:00 am

Task

 

References

You can get the books online any time ... and we sent the chapters to you via eMail - the ones for the Pre-Assignment on Oct 2, 2017.

 

eMail Format

From your sMail account, please send ONE eMail with THREE non-protected word files to claudia.loebbecke <at> uni-koeln.de AND to denis.niederle <at> uni-koeln.de.
eMail subject line: EMS-12CP-I-Lastname (lastname only, no accent etc!)
File names:

Do not forget the hyphens, do not include spaces nor anything else in the filenames!

 

Personal Information
Have your name, Matr. Number, sMail address and study program, and begin of program (1st master semester) on top of the first page in each assignment file. Then continue typing, no cover sheets please.

 

Font, Spacing, & Writing Style

 

REQUIRED EXAM Registration open until Oct. 11, '17, 11:00 am
A successful registration requires

(1) an MTM-Master-Account,

(2) online registration here for the course, and

(3) a signed application form in our mailbox, Pohligstr.1, 50969 Cologne.

Exam registration is binding (last chance to withdraw is on Oct. 11, '17, 11:00 am). Later registration will NOT be possible.

 

For registration-related questions, please contact claudia.loebbecke<at>uni-koeln.de.
 

Verbindliche Prüfungsanmeldung bis 11. Okt. '17, 11:00 Uhr

Eine erfolgreiche Anmeldung erfordert

(1) einen MTM-Master-Account,

(2) Online-Anmeldung für die Veranstaltung

(3) unterschriebenes Anmeldeformular in unserem Briefkasten, Pohligstr.1, 50969 Köln.

Die Prüfungsanmeldung ist verbindlich (letzte Gelegenheit zur Abmeldung am 11. Okt. '17, 11:00 Uhr). Eine spätere Anmeldung ist NICHT möglich.

© Department of Media and Technology Management