Master - Media and Technology Management: Selected Issues
'Readings on the Sharing Economy'

(WS '17/'18)

C. Loebbecke

2 SWS, 6 CP

Selected Thursdays, 5:45-9:00 pm, dates see below

Location: HS XXIII, WiSo-Building

Start: Oct. 12, '17, 5:45 pm

Held in English

Pre-Assignment (see below) due Oct. 10, '17, 11:00 am



We will read and discuss three major pieces on different aspects of the sharing economy. Focus is on Rifkin's "Sharing Economy", and Shirky's "Here Comes Everybody". We will complement our viewpoints with parts of Ash's "Free Speech" (see the literature list below).

The idea is to understand and argue for and against the respective authors' main lines of thought - and then apply it to various parts of media and technology management.

Before the first session, as Pre-Assignment, we will all have read the overview chapters from Rifkin and Shirky. Really getting their messages brings us to crucial insights and lines of argument. Later readings & assignments will also build on those chapters.
In addition, the course will briefly introduce the basics of academic writing and thus somehow prepare for a master thesis in MTM.


Course Dates
Oct. 12, '17 (mandatory kick-off), Oct. 26, Nov. 16, Dec. 07 (all '17), Jan. 11, '18;
max. 4 times - less class time, more reading ...



You can get the books online any time ... and we send the required  chapters to you via eMail - the ones for the Pre-Assignment on Oct. 2, '17. Plus, you can get a lot of reviews, presentations, videos and the like for each of them …


Grading / Credit Points

Grading will be based on

It is required to at least 'pass' (grade 4.0 or better) each grading element for passing the course.
"Alle Prüfungselemente müssen mindestens bestanden sein."


Mandatory Pre-Assignment due on Oct. 10, '17, 11:00 am



eMail format

From your sMail account, please send ONE eMail with THREE non-protected word files to claudia.loebbecke <at> AND to denis.niederle <at>
eMail subject line: Issues-I-Lastname (lastname only, no accent etc!)
File names:

Do not forget the hyphens, do not include spaces or anything else in the filenames!


Personal Information
Have your name, Matr. Number, sMail address and study program, and begin of program (1st master semester) on top of the first page in each assignment file. Then continue typing, no cover sheets please.


Font, Spacing, & Writing Style


REQUIRED EXAM Registration until Oct. 05, '17, 6:00 pm (including waiting list)
A successful registration requires

(1) an MTM-Master-Account,

(2) online registration here for the course, and

(3) a signed application form in our mailbox, Pohligstr.1, 50969 Cologne.

Registration is binding (last chance to withdraw is on Oct. 05 '17, 6:00 pm. Participation is limited - we will forward the participant list to the WiSo-PA considering the registration sequence and perhaps waiting list for final admission. Later registration will NOT be possible.


For registration-related questions, please contact claudia.loebbecke<at>

Verbindliche Prüfungsanmeldung bis 05. Okt. '17, 18:00 Uhr (inklusive Warteliste)

Eine erfolgreiche Anmeldung erfordert

(1) einen MTM-Master-Account,

(2) Online-Anmeldung für die Veranstaltung

(3) unterschriebenes Anmeldeformular in unserem Briefkasten, Pohligstr.1, 50969 Köln.

Die Prüfungsanmeldung ist verbindlich (letzte Gelegenheit zur Abmeldung am 05. Okt. '17, 18:00 Uhr). Die Teilnahme ist begrenzt - wir leiten die Teilnehmerliste an das WiSo-PA unter Berücksichtigung der Anmeldereihenfolge und evtl. Warteliste weiter. Eine spätere Anmeldung ist NICHT möglich.


Important: We (Profs. Loebbecke annd Wellbrock) guarantee every student the opportunity to participate in either the Selected Issues offered by Prof. Wellbrock (Management of Journalism) or in the above one (Readings on the Sharing Economy). At the same time, we may withdraw one of the two courses if participation is less than five (5) students. In case we cancel the Selected Issues course you registered for (and only in that case), we would let you know early enough for YOU to decide whether to take "the other" Selected Issues course or none of the two.

© Department of Media and Technology Management