Master -
Media and Technology Management: Seminar II
Sports and Media Management
(ONLY MTM MSc WiSo PO 2015)
(WS '17/'18)
Prof. Dr. Christian-Mathias Wellbrock
2 SWS, 6
CP
Time:
8:00-11:30 am, Start:
Oct. 20, '17
Location:
XXIII in the WiSo Building
Held in
English
Overview
This course covers the economics and management of professional sports markets with a focus on media
related issues, such as sports media rights and media coverage of professional
sports. In particular, we will look into the following topics:
-
Which aspects determine the demand for
Televised Live Sports, both from a broadcaster’s and a consumer’s
perspective? Is sports content driving adoption of new media technology?
-
The Uncertainty of Outcome Hypothesis
states that the quality of a sports event for consumers depends on the
degree of outcome uncertainty. We assess this hypothesis theoretically and
empirically and discuss the role of Competitive Balance in this regard.
-
Which aspects determine the demand for
Live Sports? Which motives to attend do spectators have, what drives their
satisfaction with sporting events? What are the differences between live and
televised sports events? What role does Information Technology play in this
regard?
-
How has Information Technology changed
the economic logic of sport sponsorships and sports marketing?
-
Considering that sports content has
significant economic value for media outlets, what incentives does this
imply for sports media coverage and sports journalism?
-
Data availability has improved
drastically in many aspects of life and sports is no exception.
Consequently, big data has spurred the field of Sports Analytics. We will
look into the question of how individual contribution to group performance
can be measured and how data availability in professional sports might be
used to address general management questions.
Dates
Oct. 20 (mandatory kick-off),
Nov. 03, Nov. 10, Nov. 24, Dec. 01, Dec. 15 (all '17), Jan. 19 (mandatoty due to
oral presentation with individual grades), Jan. 26 (all
'18).
Grading
Grading will be based on
-
40%: Group presentation with
individual grades (depending on content and style of the
presentation) on Jan. 19, '18
-
60%: Group paper (max 10 pages,
double-spaced; group grade, due Feb. 02, '18, 11:00 am - details in the
course).
It is required to at least 'pass' (grade 4.0 or better) each grading element
for passing the course.
"Alle Prüfungselemente müssen mindestens bestanden sein."
© Department of
Media and
Technology
Management