Master - Media and Technology
Management:
'Entrepreneurship / Project': Towards a Single Digital Media Platform
(WS '18/19)
C. Loebbecke
2 SWS, 6 CP
Mostly Mondays, Dates, Hours, and Location: see
below
Start: Oct. 22, '18, 12:00 noon
Held in English (knowledge of German is
required)
Mandatory Pre-Assignment due Oct. 17,
'18, 11:00 am via eMail
In the course, students be coached to work on different aspects of
developing a single digital media platform in Germany. All sub-topics will
integrate the perspective of a public broadcaster. To this end, we will all be
guests in at least one session of the 'WDR Rundfunkrat'
likely on Tuesday, Nov. 19 (and / or October 30) - see below. At the kick-off,
we will share different sub-topics assigned to students. During a mid-term
session, all students will present their first results and inform the other
course participants. During the final session, again students will present and
lead the discussion involving the other views as well.
All assignments will be individual, but students are encouraged to join forces
throughout the course.
Oct. 22, '18, 12:00 (noon) - 1:30 pm (MANDATORY kick-off),
location tbd, likely Pohligstr. 1, 50969 Koeln
Oct. 30, '18 (Tuesday!), 1:30 - up to 6:00 pm as guest at the session
of the WDR Rundfunkrat in the Wallraf-Richartz
Museum in Cologne.
Nov. 19, '18, 1:30 - up to 6:00 pm as guest at the session of the WDR
Rundfunkrat in the Wallraf-Richartz Museum in Cologne - MANDATORY
Nov. 26, '18, 12:00 (noon) - 1:30 pm, location tbd,
offering for coaching and mutually gaining information
Dec. 10, '18, 12:00 (noon) -1:30 pm, location tbd, intermediate session
Jan. 21, '19, 12:00 (noon) -1:30 pm (MANDATORY final), location tbd., likely Pohligstr. 1, 50969 Koeln
Pre-Assignment due Oct. 17,
'18, 11:00 am via eMail
A single digital media platform has been discussed
along three main lines: Public broadcasters in Europe OR public and private
broadcasters in Germany OR journalistic content providers (public broadcasters
and press) joining forces. Pick at least one of the three and
·
Illustrate the basic idea /
aim (search a bit through the press, esp. media politics etc.) - 50 words
·
Provide two analytic
arguments for and two against the sustainability of the envisioned media
platform - write just enough to clarify the different arguments (e.g.,
regulation, pricing, costs, economics) and how they
work 'for or against'. Ideally, you ground at least of the four arguments in
the scietific literature) - 100 words.
·
Comment (your view!) on
the likelihood of implementing the envisioned platform (compared to the current
situation of the players involved) - 100 words
·
Reflect one main argument
pro or contra the implementation of the envisioned platform from the perspective
of the WDR - 50 words.
Formalities
From your sMail account, please
send an eMail to
claudia.loebbecke <at> uni-koeln.de AND to denis.niederle < at> uni-koeln.de and attach a
non-protected word file.
eMail subject line: MTM-Project-I-Lastname (Lastname only, no
accent etc!)
File name: MTM-Project-I-Lastname (Do
not forget the hyphens, do not include spaces or anything else in the
filename!)
Have your name, Matr. Number, sMail address, study program, and begin of program (1st
master sem.), your chosen task/title, then continue on the same page. One
page in total!
Times New Roman 12 pt, single-spaced,
scientific writing style, references IN THE TEXT (no footnotes) with a complete
reference list (if you have at least one source) formatted appropriately with
all required information (see mtm.uni-koeln.de).
Grading
·
Pre-Assignment (20%)
·
Intermediate
assignment (25%)
·
Active
participation / presentations during sessions (25%, individual)
·
Final paper - based
on the final presentation (30%)
All grading elements have to be passed in order to pass the course.
Participation on Oct. 22, '18, Nov. 19, '18, and Jan. 21, '19 is mandatory for
passing the course.
© Department of Media and Technology Management