MTM: Enterprises, Markets, and Strategies (MTM EMS)

Master - WS '25/'26

C. Loebbecke

2 SWS, 6 CP

Thursdays, 2:00 - 5:30 pm

First Session: Oct. 16, '25 (from the start with test-relevant content!)

Location: Lecture Hall XVIII (main building)

Held in English

Introduction

Overview: During the course, we introduce the media (broadcast, press, and platforms / social media) as a business sector. We cover business models from various stakeholders' perspectives; making money with the media is at the core of this management course. We focus on public and private broadcasting (TV / radio) and streaming, discuss issues of journalism – crucial for any democracy –, and touch upon creative industries (film, music, games). Throughout the course, we familiarize students with media in light of media platforms and channels, data science, artificial intelligence (AI), and advertising targeting.

Practicalities: We will send the complete set of slides and the literature list before the first session to those students registered via KLIPS ('Belegphase'). While we will introduce the course as a whole in the first session, we strongly recommend that students carefully read the slides for any session before the session – it is much faster than reading them afterwards and, certainly, fosters students' oral participation!

We organize all 4-hour sessions as a combination of material presentation, exercises, discussions, and feedback to students. Together, the sessions prepare very well for the final test. During the sessions, students may also suggest their own discussion topics – mostly depending on what is going on in 'the real world'. There is no mandatory reading beyond the slides and the material, which we cover in class.

Dates (max. 7) plus events / visits in Cologne

Oct. 16 In-class session

Oct. 23 In-class session

Oct. 30 In-class session

Nov. 05 (Wed.) Start-Up Land (www.startupland.de) - Complimentary Tickets, Stadion (in German/English)

 -- no Session on Nov. 06 --

Nov. 07 (Fr.) Hueseyin Demir, WDR Data Specialist - Interactive Seminar on Fact checking and Image Recognition, 12:00-15:00, XVIII (in German)

Nov. 10 (Mo.) Andreas Heyden, COO Dyn Media, 11:30-14:00, Seminargebäude, Rm. S12 (in German)

Nov. 13 In-class session

Nov. 14 TimeRide - VR- and AR-Experience, 13:15-16:00, subsidized tickets - first come, first serve, Alter Markt, Köln (in German)

Nov. 20 In-class session

Nov. 27 and / or Dec. 04 In-class session

Course Grading

Grading will be based on

- 40%: Exercise / Short paper

- 60%: Final examination, date tbd.

It is required to at least 'pass' (grade 4.0 or better) each grading element in the WS 25/26 for passing the course.

'Alle Prüfungselemente müssen mindestens bestanden sein.'

Course and Exam Registration: Closed.

© Department of Media and Technology Management