Modul 25005: Medienmanagementseminar Media Research (SS '08)

C. Loebbecke

Wahlpflichtveranstaltung, 2 SWS, 6 LP

Thursdays 17:45-21:00 h

Location: HS XXIII WiSo-Geb.

Overview
The course will cover the basics of scientific work focussing on media management and technologies. We will prepare for writing short papers and a diploma thesis, discuss research approaches, read & review research papers.
The course will be taught in ENGLISH! Preparation will not be necessary. Registration (see below) is mandatory.
GROUP WORK is mandatory. Groups of two or three students need to be formed before or during the first course meeting, individual work only is not possible!
We recommend groups of THREE students (it helps to share work and learn about group work!).

Dates and Location
10.04., 17.04., 24.04., 08.05., 29.05., 05.06., 26.06. (all 2008), Thursdays 17:45-21:00 h in XXIII.
The number of actual class sessions depends on the number of participants. Participation in all sessions but one 90 minute session (!)  is required for receiving Credit Points!

Literature Sources

• Benbasat, I., Goldsetin, D., Mead, M. (1987) The Case Research Strategy in Studies of Information Systems, Management Information Systems Quarterly, 11(3), 369-386.

• Dannaher, P., Mawhinney, D. (2001) Optimizing Television Program Schedules Using Choice Models, Journal of Marketing Research, 38(3), 298-312.

• Eisenmann, T. (2006) Internet Companies' Growth Strategies: Determinants of Investment Intensity and Long-Term Performance, Strategic Management Journal, 27(12), 1183-1204.

• Mohr, L. (1982) Explaining Organizational Behavior, Jossey-Bass, San Francisco, CA.

• Mumford, E. (2006) Researching People Problems: Some Advice to a Student, Information Systems Journal, 16(4), 383-389.

• Oberholzer-Gee, F., Strumpf, K. (2007) The Effect of File Sharing on Record Sales: An Empirical Analysis, Journal of the Political Economy, 115(1), 1-42.

• Shankar, V., Bayus, B. (2003) Network Effects and Competition: An Empirical Analysis of the Home Video Game Industry, Strategic Management Journal, 24(4), 375-384.

• Time Magazine - Back in Business

• Vidgen, R., Henneberg, S., Naude, P (2007) What Sort of Community is the European Conference on Information Systems? A Social network Analysis 1993-2005, European Journal of Information Systems, 16(1), 5-19.

Written Assignments
Groups of 3 students receive research papers. For those papers, the groups prepare assignments including a short summary of the paper, a description of the research methodology used in the paper and a critical but constructive review.

Grading / Credit Points
Grading will be based on

• Course participation - individual (25%)

• Smaller exercises and assignments during the course - individual or group (35%)

• Written and oral paper review and presentation - group (40%)
  Students receiving a final grade of 4,0 or better will be awarded 6 Credit Points ('Leistungspunkte') in Media Management.

© Department of Media and Technology Management