Master - Media and Technology Management MSc Seminar:
Value Creation on Competitive Media and Telco Platforms
(SS '16)

Dr. R. Minz  (& C. Loebbecke)

2 SWS, 6 CP

Fridays, 08:00-11:30 h

Location: HS XXIII, WiSo-Building

Start: 15.04.'16, 10:00-11:30 h (one-time)

Held in English

Registration Deadline (see below): April 01, '16, 11:00 am

Pre-Assignment (see below): Deadline April 13, '16, 11:00 am via eMail

Overview
The seminar will cover selected aspects of managing platforms and markets from the perspectives of (1) telcos, cable and satellite providers, (2) public and private Broadcasters; and (3) Over-the-Top (OTT) providers such as Spotify, Amazon und Netflix. Further, it will offer insights on the auctioning for 'platform and markets' - critical licenses. The course will be offered by Dr. Rainer Minz and C. Loebbecke in cooperation with several prestigious practitioner guests - at least one per session date - names and dates will be provided in the first session.

Dr. Rainer Minz holds a PhD (Dr. rer. pol.) in Management from the University of Cologne. He worked 25 years as Partner for The Boston Consulting Group (BCG) in many different functions and industries, e.g. as Global Leader of the Information Technology Practice from 2000 to 2007 and as Leader of the German speaking Public Sector Practice from 2012-2015. He is now a Senior Advisor to BCG and owns an Investment and Consulting Company, which primarily helps start-up companies to develop sustainable market strategies.

Dates
Apr. 15, 10:00-11:30 h (one-time)
Apr. 22, May 13, May 27, Jun. 24, Jul. 01, Jul. 08, 08:00-11:30 h; max. 5 double sessions.

Grading / Credit Points

Grading will be based on

• Pre-assignment: 30%
• Small exercise during the course: 30% (assignment will be handed out during the course and building on pre-assignment and course sessions)
• Final Assignment: 40% (topics will be given out during the course); deadline: July 15, 2016 (details to follow here)

Pre-Assignment
Deadline: April 13, '16, 11:00 am via eMail

Listen to the following audio stream: https://onpoint.wbur.org/2015/10/05/ad-blockers-peace-marco-arment-ios

(a) Summarize the viewpoints of the three main speakers (100 words each)

(b) Outline - following the audio stream - the impact of ad-blocking on business model considerations for three different stakeholder groups: (1) Ad-Blocking software provider, (2) ad-placing media outlets, (3) ad-placing consumer goods companies (100 words each)

There may be repetitions between (a) and (b), but make sure that you bring your short writing to the exact point. The assignment does not ask for your view or assessment.

      Provide your assignment via eMail to claudia.loebbecke <at> uni-koeln.de AND stefan.cremer <at> uni-koeln.de

• Write your name, examination / matriculation number, study program and the precise course you take at the top of the first page and your name on every page.
• Mail Subject: LASTNAME-Platform-Seminar-PreAssignment
• File Name: LASTNAME-Platform-Seminar-PreAssignment.doc(x)
• Deadline: April 13, '16, 11:00 am via eMail
   

Exercise

Deadline: Pick ONE of the Friday sessions (22.4.-01.7.) and deliver by the FOLLOWING Wednesday, 11:00 a.m.
Apart from the paper version (at Pohligstr: 1, GROUND FLOOR, Dept. Mailbox INSIDE the building), provide your assignment via eMail to claudia.loebbecke <at> uni-koeln.de, minz.rainer <at> advisor.bcg.com and stefan.cremer <at> uni-koeln.de

• Mail Subject: Platf-Exer-Sem-Lastname-Lastname-Lastname
• File Name: Platf-Exer-Sem-Lastname-Lastname-Lastname.doc(x)
   

Final Assignment

Deadline: July 15, '16, 11:00
Apart from the paper version (at Pohligstr: 1, GROUND FLOOR, Dept. Mailbox INSIDE the building), provide your assignment via eMail to claudia.loebbecke <at> uni-koeln.de, minz.rainer <at> advisor.bcg.com and stefan.cremer <at> uni-koeln.de

• Mail Subject: LASTNAME-Platf-Sem-FinA
• File Name: LASTNAME-Platf-Sem-FinA.doc(x)

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