Media and Technology Management: Platforms, Information Goods and Infrastructure (PIGI)
(Master - SS '19)

6 CP NOT / NICHT for WiSo MTM MSc Students

C. Wellbrock

4 SWS, 6 CP

Fridays, 08:00 am - 11:30 am

Location: HS XXIII (WiSo-Building)

Start: Apr. 05, '19

First exam: Jul. 12, '19, 9:00-10:00 am
Second exam: Aug. 16, '19, 9:00-10:00 am (room tbd.)

Held in English

Overview

This course addresses the following topics: economics of digital goods, managerial peculiarities of digital markets and platforms, design and regulation of digital markets, platforms, and infrastructures, media and telecommunication technologies and their applicability, selected application areas of digital media, IT, and telecommunication technologies, 'Big Data Analytics': business strategies, economic potential, and societal impact.

Grading / Credit Points
60-Minute Exam on Jul. 12, '19, 9:00-10:00 pm, accounting for 100% of the grade.

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