Übung in Medienmanagement (WS '04/'05)

'Case Study Seminar' (Ln-Schein)

C. Loebbecke (with Assistants)

Overview
This block seminar investigates different case studies covering strategic management issues based on industry and competitive analyses. Student teams will have to analyze a pre-written case and present their analysis (30%). They also have to develop and write a new case study within the broad fields of strategic management in media or telecom industry, eBusiness, or information technology applications (60%).

The course will be taught in ENGLISH! Preparation will not be necessary, cases will be distributed in the first class session. Registration (see below) until October 21 is mandatory, FIRST COME - FIRST SERVE; the number of participants is limited to 30 students.

Dates and Location
Oct 25, 18:00 - 21:00, Rm 401, Pohligstr. 1; Deadline for Case Study Analysis (5 pages max!): 17.11.'04, 12:00, at the Department of Media Management (2 copies plus diskette / CD - no eMail)
Nov 20, 10:00 - 18:00, in Rm 401, Pohligstr. 1.; Deadline for Developed Case Study(25 pages max): 17.01.'05, 12:00, at the Department of Media Management (2 copies plus diskette / CD - no eMail)
Jan 20, 17:00 - 21:00, in XXIII.
Participation at all three dates is required for Ln-Schein / Certificate!

Ln-Schein / Certificate
Grading will be based on course participation (10%), case analysis (30%), and case development (60%).
Students receiving a final grade of 4,0 or better will be awarded an 'Ln-Schein in 'Media Management'' or the equivalent for foreign students.

© Department of Media and Technology Management