Übung in Medienmanagement

Modul 25007: Selected Media Topics II -
Economic Analysis of Media Companies (WS '07/'08)

C. Huyskens, O. Berthod for C. Loebbecke

Wahlpflichtveranstaltung, 2 SWS, 3 Credit Points (LP)

Thursdays, 5:45pm-9:00pm

Dates: Selected dates - see below

Location: HS XXIII

Course Overview

The course deals with managing the business specificities of creative industries, i.e., the visual and performing arts, movies, theater, sound recordings, and book publishing, each combining the creative input of artists and a business side. It heavily builds on the book by R. Caves (2002) Creative Industries: Contracts Between Art and Commerce, Harvard University Press, Cambridge, MA. (ISBN 0-674-00808-1). Its conduct relates to the written assignment (see below).

Dates

October 18, November 15 and 22, December 13 (all '07)

Credit Points (Leistungspunkte)

Achievement of three credit points requires appearence in all four sessions or a medical certificate by the university's trusted medical doctor.
Grade calculation:

30%: Class participation (Quality, not quantity)
60%: Written assignment I (5 pages) - individually
Deadline: October 16, '07, 12:00 o'clock, Dept. of Media Management.
Topic: Summarizing chapters 1, 2, 3, 4, 5, 6, 9, 10, 11, 12, 13, 14, 16, 17, 21 of Caves, R. (2002) Creative Industries: Contracts Between Art and Commerce, Harvard University Press, Cambridge, MA (ISBN 0-674-00808-1).
Ü Limit yourself to assigned chapters of the book, do not research beyond the book.

Ü Objectivity, no valuation (Language: English!)

Ü Two copies and one electronic version (CD or disc, NO eMail) in Word format (NOT PDF!)

Ü Names, address, and examination number (Prüfungsnummer)

Ü Length: Max. 5 pages (Word 12pt, line spacing at least 1.2).
10% Written assignment II (max. 2 pages) - individually
Deadline: November 30, '07 at 12:00 o'clock, Dept. of Media Management.
Ü Two copies and one electronic version (CD or disc, NO eMail) in Word format (NOT PDF!)
Ü Topic will be given on November 22, 2007, it will build on the class discussions.

Literature

Chapters from Caves, R. (2002) Creative Industries: Contracts Between Art and Commerce, Harvard University Press, Cambridge, MA. [ISBN 0-674-00808-1]). The chapters will be available for ON-SITE copying as of July 12, '07 in Rm 206, Pohligstr.1, 50969 Koeln.