Modul 25004: Master 'Strategy and Innovation Management'
(WS '10/'11)

C. Loebbecke

Wahlpflichtveranstaltung, 2 SWS, 6 LP

Thursdays 17:45-21:00 h

Location: HS XXIII WiSo-Building

Start: 14.10.'10

Held in English

Overview
The course will cover the basics of strategy and innovation analysis (SaI) focussing on media, and information technology enterprises. It combines a basic understanding of SaI concepts, theoretical backgrounds and case studies.
The course will be taught in ENGLISH! Preparation will not be necessary. Registration (see below) is mandatory.
GROUP WORK is mandatory; groups will be formed during the 1st session!

Dates and Location
14.10., 21.10., 18.11., 09.12. (all 2010), and 27.01.2011, Thursdays 17:45-21:00 h in XXIII.
Participation in all sessions but one 90 minute session (!) is required for receiving Credit Points!
Special: Visit to Electronic Arts in Cologne on 09.12.'10!

Literature
Slides

Assignments
Assignments (text and ppt) will be given DURING the course (no preparation before the 1st session necessary).

Grading / Credit Points

Grading will be based on

• Course participation - individual (30%)

• Assignments during course - individual or group (30%)

• Final assignment and oral presentation - group (40%)

Students receiving a final grade of 4,0 or better will be awarded 6 Credit Points ('Leistungspunkte') in Media Management.

© Department of Media and Technology Management