Modul 25004:
Master 'Strategy and Innovation Management'
(WS '11/'12)
C. Loebbecke
Wahlpflichtveranstaltung, 2 SWS, 6 LP
Thursdays 17:45-21:00 h
Location: HS XXIII WiSo-Building
Start: 20.10.'11
Held in English
Overview
The course will
cover the basics of strategy and
innovation analysis (SaI) focussing on media,
and information
technology enterprises.
It
combines a basic
understanding of SaI concepts, theoretical backgrounds and case studies.
The course will
be
taught in ENGLISH! Preparation will not be necessary. Registration
(see
below) is
mandatory.
GROUP WORK is mandatory; groups will be formed during the 1st
session!
Dates
and Location
20.10.,
27.10., 24.11. or 15.12. (all 2011), 19.01.'12
(visit to T-Gallery, Deutsche Telekom, Bonn), and
02.02.'12, Thursdays
17:45-21:00
h in XXIII
- maximal 5 sessions!
Participation
in all sessions
but one 90 minute session (!) is
required for receiving Credit
Points!
Assignments
(Further information will be given in the course).
Important: Please make sure that you add the following (signed) declaration ("Ehrenwörtliche Erklärung") to your assignment: "Hiermit versichere ich, dass ich die vorliegende Arbeit selbstständig und ohne die Benutzung anderer als der angegebenen Hilfsmittel angefertigt habe. Alle Stellen, die wörtlich oder sinngemäß aus veröffentlichten und nicht veröffentlichten Schriften entnommen wurden, sind als solche kenntlich gemacht." The declaration must be in German language.Grading will be based on
Course participation - individual (30%)
Assignments during course - individual or group (30%)
Final assignment and oral presentation - group (40%)
Students receiving a final grade of 4,0 or better will be awarded 6 Credit Points ('Leistungspunkte') in Media Management.
© Department of Media and Technology Management