Master - Media and Technology Management:
Enterprises, Markets, and Strategies (EMS)
12 CP
(ONLY MTM MSc WiSo PO 2015 or MTM MeWi-Master PO 2015)

(WS '17/'18)

C. Loebbecke

4 SWS

Lecture and Exercise: Thursdays, 2:00-5:30 pm

Location: HS XXIII, WiSo-Building

MTM EMS 1st & 2nd Exam "Einsichtnahme": Fr., Feb. 02, '18, as of 2:30 pm,
exact time slots will be given upon an eMail from your sMail-account to claudia.loebbecke<at>uni-koeln.de

2nd Exam: Feb 02, '18, 11:00 am, Location: HS XXIII (WiSo Building)
EMS 12 CP: Registration here, due Jan 29, '18, 11:00 am // Anmeldung hier, Frist 29.01.'18, 11:00 Uhr
 

1st Exam: Jan. 18, '18, 2:30-3:30 pm, location: HS I, WiSo-Building

Held in English

Further Information

We will provide most course-related material (slides, literature list, etc) before the first session via e-mail to those who register online (see below). We recommend that you will bring that material to the first session, even if it is not required.
 

Special Sessions

• Thomas Ross, Partner, IBM Global Business Services, Media Industry Europe, FRIDAY, Oct 13, '17, 2pm on 'IBMs Watson in Media and Technology Management'

• Tim Schumacher, Founder and Investor Eyeo (AdBlock Plus) - Nov. 16, '17, 2 pm

• Nick Brambring, CEO Zattoo - Nov. 23, '17, 2 pm.

All Special Sessions are also relevant for the exam!

Grading / Credit Points

Grading will be based on

• 7.5%: Pre-Assignment: Literature Summary (see below)
• 7.5%: Literature Review, handed out latest Nov. 17, '17, due Dec. 06, '17
• 50%: 60-Minute Exam on Jan. 18, '18, 2:30-3:30 pm
• 35%: Paper, Topic handed out Dec. 08, '17, due Jan. 15, '18, 11:00 am

It is required to at least 'pass' (grade 4.0 or better) each grading element for passing the course.

"Alle Prüfungselemente müssen mindestens bestanden sein."

Final Assignment due on Jan. 15, '18, 11:00 am

Task

Choose either Eyeo (Adblock Plus) or Zattoo (German market) and provide an academically written business analysis (market analysis, competitive situation, market outlook) for the chosen company ending with your DERIVED suggestion who (which KIND OF INVESTOR) may want to invest into the chosen company.
We do NOT CARE about press or company references that you rephrase. Instead, we about YOU ANALYZING the chosen company and its market, competitors with analytic tools. Any statements which are NOT DERIVED from your ANALYSIS do not count at all. It is irrelevant who you suggest as investor (even if none) as long as your suggestion follows your CONCEPTUALLY FOCUSED analysis. Whether you apply several tools or just one is not important as long as you ANALYZE.

Formatting Requirements

DIN A4, 2 cm margin top, bottom, right, and left; text: Times New Roman 12; single spaced; black on white; references in the text (no footnotes), figures / tables drawn / written by you, NO INSERTING of any copied figures etc.
In your assignment, every letter in figures, legends, tables must be Times New Roman 12 (anything that appears in smaller print will be considered as not provided).

No separate cover sheet (have your name, Matr. Number, sMail address, study program, and begin of program (1st master semester) on top of the first page. Then continue typing. Have your name on the left side of the header and the page number on the right side of the header on each following page. Provide a correct , complete and consistently formatted reference list at the end.
Total: 5-10 page (analytic content counts!)

Advice

Use some properly search scientific articles and apply their argument(s) / analyses to your case. DO NOT LOOK FOR articles that cover your chosen company. There is no need that your cited articles are rather new; it may make more sense to apply an old tool / concept correctly to the new world / your case. Rephrsing what others have done does not help. Reference your sources properly.
Start (early in your paper) by spending not more than 150 words on introducing the company, mainly its business model and situation. Present what you need for YOUR ANALYSIS, not what you find on their website ... Do not cite company persons, do not offer precise numbers ...

eMail Format

From your sMail account, please send ONE eMail with ONE non-protected word files to claudia.loebbecke <at> uni-koeln.de AND to denis.niederle <at> uni-koeln.de.
eMail subject line: EMS-12CP-III-Lastname (lastname only, no 'Umlaut, no 'Accent', etc.!)
File name: EMS-12CP-III-AuthorName-YourLastname.doc(x)

Do not forget the hyphens, do not include spaces nor anything else in the filenames! No 'Umlaute', no 'Accent'!

Printed Copies with Signature, Deadline Jan. 15, '18, 11:00 am or 'Poststempel' dated Jan. 15, '18

As usual for final assignments, please deliver three copies of your final assignment, with a signed 'Eidesstattliche Erklärung' to MTM-Department, Pohligstr: 1, GROUND FLOOR, Mailbox INSIDE the building.

Writing Style  and Citations

• Scientific writing style - no jokes, no slang, hardly any passive voice.

• Strreamlining of your text / writing style: [NOT: in the text ... published where in the year then (Disney 2011), the author says ...; BUT Disney (2011) says ... and the info to Disney 2011 would be in the ref list]. Avoid repetitions.

• Awareness that you barely know what an author has thought or felt, you only know what he / she said or found etc

• Use of at least a spell and grammar checker !

• Consistent format (including spacing)

• References IN THE TEXT (no footnotes), avoid "ibid.", avoid "f." or "ff."; avoid "see", avoid "cf.".

• Page numbers of references only for word-by-word citations; but just a term, especially a term that is used several times in the cited paper, is not necessarily a word-by-word citation.

• If you refer to other authors, the literature, other publications, you MUST offer references (in the text with author names and year) and in the reference list the complete proper reference -- no excuse! And "The litarature" is more than one reference, and typically something well established, frequently cited ...

• If you cite a single author papers, figure out whether it is a she or a he, before you use the article. If it is a multiple author source, it is still ONE paper (followed by singular) or it is at least two authors (followed by plural).

• Complete reference list formatted appropriately with all required information per file (see mtm.uni-koeln.de) - even if it is only one source.

Intermediate Assignment due on Dec. 06, '17, 11:00 am

Task

• Present TWO of the THREE references listed below (and sent to you by eMail). Focus on the question that the paper studies and explain the main insights / answer. What did the authors find (add to the literature)? what is their argument?
  We do not care about why this is relevant, their research settings, or how the authors did it. So, please do not explain statistics or modeling. Obviously: Do not copy the paper abstract (200 words each).

• Add another 300 words on integrating the findings of the two papers that you chose on ONE concern that they both tackle even if from rather different angles. Feel free to provide complementary insights from the academic literature, do not present any example!

References

• Bryonjolfsson E., Hitt, L., Kim, H. (2011) Strength in Numbers: How does data-driven decision-making affect firm performances?, International Conference on Information Systems (ICIS), Shanghai, China.

• Rosen, S. (1981) The Economics of Superstars, The American Economic Review, 71(5), 845-858.

• Zuboff, S. (2015) Big other: surveillance capitalism and the prospects of an information civilization, Journal of Information Technology, 30(1), 75-89.

   

eMail Format

From your sMail account, please send ONE eMail with THREE non-protected word files to claudia.loebbecke <at> uni-koeln.de AND to denis.niederle <at> uni-koeln.de.
eMail subject line: EMS-12CP-II-Lastname (lastname only, no 'Umlaut", no 'Accent', etc.!)
File names:

• EMS-12CP-II-AuthorName-YourLastname.doc(x)

• EMS-12CP-II-AuthorName-YourLastname.doc(x)

• EMS-12CP-II-BOTH-YourLastname.doc(x).

Do not forget the hyphens, do not include spaces nor anything else in the filenames! No 'Umlaute', no 'Accent'

Personal Information
Have your name, Matr. Number, sMail address and study program, and begin of program (1st master semester) on top of the first page in each assignment file. Then continue typing, no cover sheets please.

Advice

State of exact topic at the beginning of the task, name the chapter that you summarize, and say which two texts you integrate - we look at the assignment as three separate files and will remix them before reading them.

Font, Spacing, & Writing Style

• Times New Roman 12 pt, single-spaced

• Scientific writing style - no jokes, no slang, hardly any passive voice

• References IN THE TEXT (no footnotes), avoid "ibid.", avoid "f." or "ff."

• Consistent format (including spacing)

• Page numbers of references only for word-by-word citations

• Complete reference list formatted appropriately with all required information per file (see mtm.uni-koeln.de) - even if it is only one source.

Mandatory Pre-Assignment due on Oct. 11, '17, 11:00 am

Task

• Read & summarize Caves (2002), Chapter 14 in about 250 words - not the complete book, i.e., do not just copy the book abstract

• Read & summarize Knee et al. (2009), Chapter 6 in about 250 words - not the complete book, i.e., do not just copy the book abstracts!

• Add another 250 words on how the two chapters represent similar or contrasting lines of argument regarding the 'sharing economy'. Advice: Relate to marginal costs and transaction costs.

References

• Caves, R. (2002) Creative Industries: Contracts Between Art and Commerce, Harvard University Press, Cambridge, MA, US

• Knee, J., Greenwald, B., Seave, A. (2009) The Curse of the Mogul, Penguin Group, New York, NY, US.

You can get the books online any time ... and we sent the chapters to you via eMail - the ones for the Pre-Assignment on Oct 2, 2017.

eMail Format

From your sMail account, please send ONE eMail with THREE non-protected word files to claudia.loebbecke <at> uni-koeln.de AND to denis.niederle <at> uni-koeln.de.
eMail subject line: EMS-12CP-I-Lastname (lastname only, no accent etc!)
File names:

• EMS-12CP-I-Caves-Lastname.doc(x)

• EMS-12CP-I-KneeEtAl-Lastname.doc(x)

• EMS-12CP-I-BOTH-Lastname.doc(x).

Do not forget the hyphens, do not include spaces nor anything else in the filenames!

Personal Information
Have your name, Matr. Number, sMail address and study program, and begin of program (1st master semester) on top of the first page in each assignment file. Then continue typing, no cover sheets please.

Font, Spacing, & Writing Style

• Times New Roman 12 pt, single-spaced

• Scientific writing style - no jokes, no slang, hardly any passive voice

• References IN THE TEXT (no footnotes), avoid "ibid."

• Consistent format (including spacing)

• Page numbers of references only for word-by-word citations

• Complete reference list formatted appropriately with all required information per file (see mtm.uni-koeln.de) - even if it is only one source.

© Department of Media and Technology Management