Master - Media and Technology Management:
Enterprises, Markets, and Strategies (EMS)
12 CP
(ONLY MTM MSc WiSo PO 2015 or MTM MeWi-Master PO 2015)
(WS '18/'19)

C. Loebbecke

4 SWS

Lecture and Exercise: Thursdays, 2:00-5:30 pm

Location: HS XXIII, WiSo-Building

Start: Oct. 18, '18, 2:00 pm

Exam: Jan. 24, '19, 2:30-3:30 pm, location: tbd.

Held in English

We provide most course-related material (slides, literature list, etc.) BEFORE the first session via eMail to those who register online (see below). We recommend that you will bring that material to the first session; we do not provide any material via ILIAS.

Pre-Assignment due Oct. 17, '18, 11:00 am via eMail

Task

Read (1) Caves*, Chapter 14 (end before 'Nonprofit Organizations in the Performing Arts') and (2) Knee et al.**, Chapter 5.

• Summarize those texts in about 200 words each.

• Reason (!) how the two texts represent similar or contrasting lines of argument regarding the specific case of 'making money as content provider' (150 words).

• Reason (!) how recent technological developments ('Big' Data Analytics or Artificial Intelligence or Blockchain) supports or contrasts each of the two texts (2 x 75 words)

• Add a complete and correct list of all references that you cite in the assignment.

Advice: We do not think and we do not feel in scientific writing, instead we argue, reason, and derive opinions or findings!

*  Caves, R. (2002) Creative Industries: Contracts Between Art and Commerce, Harvard University Press, Cambridge, MA, US.
** Knee, J., Greenwald, B., Seave, A. (2009) The Curse of the Mogul, Penguin Group, New York, NY, US.

Literature Review Assignment due Nov. 28, '18, 11:00 am via eMail

Task

• Summarize Loebbecke, C., Picot. A. (2015)*  in about 200 words (use your own words, do not copy the abstract).

• Find two academic papers not cited in the article which have investigated ONE (both the same) of the many bullet points in Loebbecke / Picot (2015) in the context of MTM (media, IT, telecom).
  For each of those two papers provide a short insight how it investigated the topic of the bullet point (method), what it found (their finding / result), and if and why it confirms or disconfirms Loebbecke/Picot (2015)'s reflections (2 x 100 words).

* Loebbecke, C., Picot. A. (2015) Reflections on Societal and Business Model Transformation arising from Digitization and Big Data Analytics: A Research Agenda, Journal of Strategic Information Systems, 24(3), 149-157.

Formalities

Have your name, Matr. Number, sMail address, study program and begin of program (1st master semester) on top of each page; then continue typing, NO cover sheet!

• Times New Roman 12 pt, single-spaced

• Scientific writing style - no jokes, no slang, hardly any passive voice

• References IN THE TEXT (no footnotes), avoid "ibid., cf. etc."

• Consistent format (including spacing)

• Page numbers of references only for word-by-word citations

• Complete reference list formatted appropriately with all required information per file (see mtm.uni-koeln.de) - even if it is only one source.

Delivery

From your sMail account, please send ONE eMail with ONE non-protected word file to claudia.loebbecke <at> uni-koeln.de AND to denis.niederle <at> uni-koeln.de, 2 pages max all inclusive.

• eMail subject line: EMS12-LitRev-Lastname

• File name: EMS12-Litrev-Lastname.doc(x)

Do not forget the hyphens (no underscore!) -  no spaces, no 'Umlaute', no marks/accents, no nothing in filenames - regardless how you spell your name in real life !

Final Assignment due Jan. 18, '18, 11:00 am via eMail and on paper (see below)

Task

• Name a company from the content or the telecommunication sector (minimum 100 employees) and select one product / service [50 words

          and

• Name some players in each of their 'Five Forces' (Porter ) and analyze - per force - the impact on your company's mid-term (3-5 years) market success. Use some of the concepts introduced in class - e.g. in Session 6 [5 x 200 words, conceptual figures welcome!]

• Find ONE topic that covers at least two lecture sessions and discuss your chosen company's product / service in the context of that topic [250 words]

• Reflect your company's strategy (for the one product / service) against one of the mandatory ***-readings in the EMS literature list [250 words]

• Find ONE new reference from the academic (!) literature (not in the EMS literature list) discuss its analysis or research result to your company's product / service: does the company confirm or question the literature findings and why? [250 words]

Two pieces of advice:

• Do not judge / evaluate the company and its strategy, "do not think or feel", but please ANALYZE

• Very basic facts on the company are sufficient for the assignment, maybe only name and product/service if you think I know them -- take them from the press, wikipedia, the company website, or the like -- grading will be on YOUR ANYLSIS, neither on the data nor on the findings/ the results of your analysis! Grading will be based on your DERIVING / illustrating your insights form your analysis.

Formalities

Have your name, Matr. Number, sMail address, study program and begin of program (1st master semester) on top of each page; then continue typing, NO cover sheet!

• Times New Roman 12 pt, single-spaced

• Scientific writing style - no jokes, no slang, hardly any passive voice

• References IN THE TEXT (no footnotes), avoid "ibid., cf. etc."

• Consistent format (including spacing)

• Page numbers of references only for word-by-word citations

• Complete reference list formatted appropriately with all required information per file (see mtm.uni-koeln.de) - even if it is only one source.

Delivery:

Deadline Jan. 18, '19, 11:00 am or 'Poststempel' dated Jan. 18, '19.

1) Provide three printed copies with a signed 'Eidesstattliche Erklärung' to MTM-Department, Pohligstr: 1, GROUND FLOOR, Mailbox INSIDE the building.

 and

 2) Send from your sMail account ONE eMail with ONE non-protected word file to claudia.loebbecke <at> uni-koeln.de AND to denis.niederle <at> uni-koeln.de

• eMail subject line: EMS12-Final-Lastname

• File name: EMS12-Final-Lastname.doc(x)

Do not forget the hyphens (no underscore!) - no spaces, no 'Umlaute', no marks/accents, no nothing in filenames - regardless how you spell your name in real life!

Grading / Credit Points

Grading will be based on

·        7.5%: Pre-Assignment: Literature Summary due Oct. 17, '18, 11:00 am via eMail

·        7.5%: Literature Review  due Nov. 28, '18, 11:00 am via eMail

·        35%:  Paper, Topic handed out Dec. 01, '18, due Jan. 18, '19, 11:00 am -- Details to follow

·        50%:  60-Minute exam on Jan. 24, '19, 2:30-3:30 pm

It is required to at least 'pass' (grade 4.0 or better) each grading element for passing the course.

"Alle Prüfungselemente müssen mindestens bestanden sein."

© Department of Media and Technology Management