Master - Media and Technology Management: Selected Issues
Media and Technology Business Model Innovation and Transformation
(WS '18/19)

R. Kunz

2 SWS, 6 CP

Fridays, 8:00 - 11:30 am, Dates: see below

Location: HS XXIII (WiSo-Building)

Start: Oct 19, '18

Held in English

Mandatory Pre-Assignment due Oct. 15, '18, 11:00 - see below

Topics to be covered are

·        MTM Business Model Innovation and Transformation

·        Service-Dominant Logic in MTM Business Models

·       MTM Value Concepts and Configurations

·       MTM Case Studies

Group formation will be organized on Oct. 19, '18 by the professor. Students preferences will be taken into account. Registration details are shown below. Students MUST NOT also take 'MTM Seminar I with Prof. Kunz' during the WS '18/'19.

Dates and Location (max. 5 dates)

Oct. 19 (mandatory kick-off), Nov. 09, Nov. 16, Dec. 14 -- all '18 AND Jan. 18 and Jan 25 - both in '19, all sessions in HS XXIII.

Pre-Assignment - due Oct. 15, '18, 11:00 am

Summarize in 750 to 1,000 words: Barrett, M., Davidson, E., Prabhu, J., and Vargo, S.L. (2015). Service Innovation in the Digital Age: Key Contributions and Future Directions. MIS Quarterly, 39:1, pp. 135-154.

Formalities

- Have your Name, Matr.-Number, sMail address and study program and its start date on top of the first page; then continue typing, no cover sheet

- Times New Roman 12 pt, single-spaced

- Scientific writing style – no jokes, no slang, hardly any passive voice

- References IN THE TEXT (no footnotes), avoid "ibid."

- Consistent format (including spacing)

- Page numbers of references only for word-by-word citations

- Complete reference list formatted appropriately with all required information per file (see mtm.uni-koeln.de) – even if it is only one source.

Delivery:

Please send an eMail from your sMail account to reinhard.kunz<at>uni-koeln.de AND mtm<at>wiso.uni-koeln.de and attach a non-protected word file (.doc or .docx)

- Subject line: MTMIssues-BMI-Pre-Lastname -- no 'UNMLAUTE' and NO underscore!

- File name: MTMIssues-BMI-Pre-Lastname.doc(x) -- no 'UNMLAUTE' and NO underscore!

Grading

·     Pre-Assignment (10%, individual) - handed out latest on Oct 01, '18 and due Oct. 15, '18, 11:00 am via eMail (see above)

·        Intermediate concept (ppt and presentation) (20%, group)

·        Active participation on all dates (20%, individual)

·        Final presentation (30%, group)

·        Final paper - based on the final presentation (20%, group)

All grading elements have to be passed in order to pass the course.
"Alle Prüfungselemente müssen mindestens bestanden sein."

© Department of Media and Technology Management