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Master – Media and Technology Management Research and Publications

Business Models, Digital Innovation, and Sustainability Management in the Media and Technology Industries

(WiSe '22/'23)

R. Kunz

2 SWS, 6 CP

Mondays, 10:00 – 14:00, selected dates see below
Location: 414 Seminarraum S 6.224 (address: Bernhard-Feilchenfeld-Straße 9, 6^th floor)
(fall-back option: ZOOM – no hybrid!)

Start: Oct. 17, '22 at 10:00 am

Language: Held in English

Mandatory Pre-Assignment – due Oct. 07, '22, 11:00 am – see below

Overview

This course will cover the basics of conducting research and writing a master’s thesis / scientific paper on a topic in the field of Media and Technology Management. It will introduce research methods and approaches, emphasize the challenge and importance of properly outlining a scientific work, and get students accustomed to reading, writing, and reviewing research papers. The students will learn how to search and review relevant literature and write selected parts of a research paper. In addition, methods of conducting empirical research will be discussed and may be applied. The thematic focus will be primarily on business models, digital innovation, and sustainability management in the media and technology industries.

Dates and Location (max. 6 dates)

Oct. 17 (kick-off), Oct. 24, Nov. 07, Nov. 14, Nov. 07, Nov. 21, Nov. 28, Dec. 05, Dec. 12, Dec. 19, Jan. 09, Jan. 30 (exact dates will be published via ILIAS)

Bernhard-Feilchenfeld-Straße 9, 6^th floor (fall-back option: ZOOM – no hybrid!)

Mandatory Pre-Assignment – due Oct. 07, '22, 11:00 am via email (sMail account!)

Read the following two articles by Varadarajan (2017) and Nidumolu et al. (2009):

- Nidumolu, R., Prahalad, C. K., & Rangaswami, M. R. (2009). Why sustainability is now the key driver of innovation. Harvard Business Review, 87(9), 56-64

- Varadarajan, R. (2017). Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation. Journal of the Academy of Marketing Science, 45(1), 14-36

1) Summarize their key messages in up to 250 words for each article (500 words in total). Please consider the following questions in your summaries:

- How do the authors define or describe sustainability?

- How do the authors define or describe innovation?

2) How do the articles bring the concepts of innovation and sustainability together? Describe the different approaches in up to 250 words.

Formal requirements
- State your name, Matr.-Number, sMail address, study program and the start date on top of the first page; then continue typing, no cover sheet!
- Max. 1 empty line before starting with the assignment text. Offer the task and then your answer.
- Times New Roman, 12 pt., single-spaced.
- Scientific writing style - no jokes, no slang, hardly any passive voice.
- References IN THE TEXT (no footnotes), no 'ibid.' - s. some Anglo-American academic management journals.
- No author first names, no repetition of reference titles in the assignment text.
- Format the references according to the guidelines on our website.
- Consistent format (including spacing).
- Page numbers of references only for word-by-word citations.
- Complete reference list formatted appropriately with all required information per file (see mtm.uni-koeln.de) – even if it is only one source.

Delivery
Please send an email from your sMail account to Prof. Dr. Kunz (reinhard.kunz<at>uni-koeln.de) AND Mrs. Kleer (nicola.kleer<at>uni-koeln.de) and attach a non-protected word file (.doc or .docx)
- Subject line: MTM-RaP-PreAssign-Lastname (your lastname only, no accent, etc.)
- File name: MTM-RaP-PreAssign-Lastname.doc(x) (your lastname only, no accent, etc.)

Grading / Credit Points
Grading will be based on
-20%: Pre-Assignment – due Oct. 07, '22, 11:00 am
-30%: Active participation and intermediate assignments (individual/group)

-30%: Final paper (individual/group)

-20%: Final presentation (individual/group)

It is required to at least 'pass' (grade 4.0 or better) each grading element for passing the course.
('Alle Prüfungselemente müssen mindestens mit der Note 4,0 oder besser bestanden sein.')

Required Course & Exam Registration

(1) Enrol via KLIPS during the first enrolment period (1. Belegphase: Jul. 13 – Aug. 09, '22).

(2) Upon receiving an email from Prof. Kunz & Mrs. Kleer, register for the exam on KLIPS by Sept. 30, '22 ('Prüfungsanmeldung')!

(3) Hand in Pre-Assignment by Oct. 07, '22, 11:00 am via email (see above); minimum passing that grading element.

Important: For any course related questions, please contact Prof. Dr. Kunz (reinhard.kunz<at>uni-koeln.de) AND Mrs. Kleer (nicola.kleer<at>uni-koeln.de) from your sMail account.