MTM:
Enterprises, Markets, and Strategies (EMS 12CP)
Master - SS '21
(ONLY
MTM MeWi-Master PO 2015)
C. Loebbecke
4 SWS
Thursdays,
2:00-5:30 pm
Start: Apr. 08 '21
Location: ZOOM (alias: let's walk the talk!)
- live!
Held in English
Introduction
We will introduce the course as a whole in
the first session and send the complete set of slides and the literature list
before the first session to those students, who will have handed in the
Pre-Assignment.
As we changed to portfolio-based grading also for
EMS 6CP, a number of required exercises during the semester (to be done before
the respective session - offline!) will allow students to check their
understanding of the material and prepare issues for discussions during the
online course slots. We will send exercises, links, etc. before individual
sessions.
All sessions will be taught via ZOOM at fixed time slots, we expect that you
will be familiar with ZOOM by then.
From the first session onwards, we will
organize the former EMS lecture (Vorlesung) as a combination of
material presentation, exercises, and discussions and prepare for the final exam - the only slot when students MUST be digitally present.
However, teaching and feedback will be given during the online time
slots.
Pre-Assignment due
Apr. 01, '21, 11:00 am via eMail
Read
(1)
Caves, Chapter 3,* and
(2) Knee et al., Chapter 5,**.
Summarize those chapters (do not just
copy from the book!) in about 250 words each and add another 250 words on how
you expect and reason the two chapters represent similar or contrasting lines of
argument regarding the specific case of 'making money as content provider in the
era of Netflix and Amazon Prime'. Make sure to offer your own words,
do not copy from anywhere.
*
Caves, R. (2002) Creative Industries: Contracts Between Art and Commerce,
Harvard University Press, Cambridge, MA, US.
**
Knee, J., Greenwald, B., Seave, A. (2009) The Curse of the Mogul, Penguin Group,
New York, NY, US.
As soon as you use at least
one reference, you must provide ONE proper reference list for the complete
assignment.
Delivery
Please send
an eMail from
your sMail
account to
claudia.loebbecke<at>uni-koeln.de and astrid.obeng-antwi<at>uni-koeln.de; attach
a non-protected word file (.doc or .docx)
- Subject line: EMS12-Pre-Lastname (your lastname only, no accent etc.)
- File name: EMS12-Pre-Lastname.doc(x) (your lastname only, no
accent etc.)
Literature Review
due Apr. 27, '21, 11:00 am via eMail
- see rules re. subject line
and file name below
Task
Summarize Rifkin, J. (2014)* Chapter 1 in about 400 words (use your own words, do not copy from chapter) - focus on the economically relevant aspects. Use additional scientific references as you like - NO press articles, NO company websites!
Summarize Loebbecke, C., Picot. A. (2015)** in about 250 words (use your own words, do not copy the abstract). Get the paper via the library!
Reflect upon how the two texts relate and write about 350 words weaving aspects from both texts together in one discussion.
* Rifkin, J. (2014) The Zero Marginal Cost Society, Palgrave, New York, NY, Chapter 1.
** Loebbecke, C., Picot. A. (2015) Reflections on Societal and Business Model Transformation arising from Digitization and Big Data Analytics: A Research Agenda, Journal of Strategic Information Systems, 24(3), 149-157.
Formalities
Have your name, Matr. Number, sMail address, study program and begin of program (1st master semester) on top of each page; then continue typing, NO cover sheet!
State your name, Matr.-Number, sMail address, study program and its start date on top of the first page; then continue typing, no cover sheet!
Times New Roman 12 pt, single-spaced
Scientific writing style - no jokes, no slang, hardly any passive voice
References IN THE TEXT (no footnotes), avoid "ibid., cf. etc."
Consistent format (including spacing) - one empty line before a new heading / task
Page numbers of references only for word-by-word citations
Complete reference list (all references cited in your text sorted by last name of the first author), formatted appropriately with all required information per source (see mtm.uni-koeln.de).
Delivery
From your sMail account, please send ONE eMail with ONE non-protected word file to claudia.loebbecke <at> uni-koeln.de AND to irina.boboschko <at> uni-koeln.de, 2 pages max all inclusive.
eMail subject line: EMS12-LitRev-Lastname
File name: EMS12-Litrev-Lastname.doc(x)
Do not forget the
hyphens (no underscore!) - no spaces, no 'Umlaute', no marks/accents, no
nothing in filenames - regardless how you spell your name in real life !
Final Assignment
due tbd.
details to follow
Formal requirements
- State your name, Matr.-Number, sMail
address, and study program and its start date on top of the first page; then
continue typing, no cover sheet!
- Max. 1 empty line before starting with the assignment text. Offer the
task and then your answer.
- Times New Roman, 12 pt., single-spaced.
- Scientific writing style - no jokes, no slang, hardly any passive voice.
- References IN THE TEXT (no footnotes), no 'ibid.' - s. some Anglo-American academic management journals.
- No author first names, no repetition of reference titles in the
assignment text.
- For formatting the reference list, see our website.
- Consistent format (including spacing).
- Page numbers of references only for word-by-word citations.
- Complete reference list formatted appropriately with all required information
per file (see mtm.uni-koeln.de) - even if it is only one source.
Delivery
Please send
an eMail from
your sMail
account to
claudia.loebbecke<at>uni-koeln.de and astrid.obeng-antwi<at>uni-koeln.de; attach
a non-protected word file (.doc or .docx)
- Subject line: EMS12-Final-Lastname (your lastname only, no accent etc.)
- File name: EMS12-Final-Lastname.doc(x) (your lastname only, no
accent etc.)
IMPORTANT: Make sure to include a MANUALLY SIGNED 'Eidesstattliche Erklärung' copied into the word file.
Please also bring two printouts including the signed 'Eidesstattliche Erklärung' to our mailbox on the ground (!) floor; postal address: Prof. C. Loebbecke, Media and Technology Management, Pohligstr. 1, 50969 Koeln.
Grading / Credit Points
Grading will be based on
- 10%:
Pre-Assignment:
Literature summary
due
Apr. 01, '21, 11:00 am - see above - same as for EMS 6 CP students
- 10%: Exercises during the course
- same as for EMS 6 CP students
- 30%: Final examination, date tbd. - same as for EMS 6 CP students
- 20%: Literature Review Assignment
- 30%: Final
written Assignment
It is required to at least 'pass' (grade 4.0 or better) each grading element
for passing the course.
'Alle Prüfungselemente müssen mindestens
bestanden sein.'
Required Course Registration by Apr. 01, '21, 11:00 am
A successful registration for the examination requires
(1) an MTM-Master-Account [Additional Privacy Policy],
(2) online registration HERE [Additional Privacy Policy] for THIS course.
On Apr. 01, '21, we will forward the participant list to KLIPS / WiSo-PA, which
will allow you (only those registered for the course) to register for the
examination.
After that you can and must register for the examination
by Apr. 01, '21. We will send those of you registered a reminding
eMail to your sMail account.
Notwendige Veranstaltungsanmeldung
bis 01. Apr. '21, 11:00 Uhr
Eine erfolgreiche Anmeldung erfordert
(1) einen MTM-Master-Account [Zusätzliche Datenschutzbestimmungen],
(2) Online-Anmeldung [Zusätzliche Datenschutzbestimmungen] für die Veranstaltung.
Am 01. April '21 leiten wir die Teilnehmerliste an KLIPS / WiSo-PA. Daraufhin können und müssen Sie sich selbst bis zum 01. Apr. '21 für die Prüfung anmelden. Wir werden den für die Veranstaltung Angemeldeten eine Erinnerungsmail an ihren sMail Account senden.
Notwendige Abgabe des Pre-Assignments bis 01. Apr. (11:00 Uhr) UND folgende Prüfungsanmeldung bis 01. Apr. '21 auf KLIPS sind Voraussetzung für 6 CP.
For any course related questions, please
contact claudia.loebbecke<at>uni-koeln.de
from your sMail account.
© Department of Media and Technology Management