MTM Selected Issues: Business Model
Dynamics
(Master - WS '19/'20)
R. Kunz
2 SWS, 6 CP
Fridays, 08:00 - 11:30 am
Location: Gremienraum, Pohligstr. 1, ground floor
Start: Oct. 18, '19
Held in English
Mandatory Pre-Assignment due Oct. 10, '19, 11:00 - see below
Overview
Topics to be covered are
- Business Model Innovation and Transformation
- Digital Technologies
- Value Concepts and Configurations
- Service-Dominant Logic in MTM
- Actor Engagement
Group formation will be organized on Oct. 18, '19 by the professor.
Students’ preferences will be taken into account.
Dates and Location
The course will take place Fridays, 8:00 – 11:30 a.m., on selected dates during
the lecture period (max. 6 sessions). Kick-off will be on Oct. 18, '19. All
sessions take place in
Gremienraum, Pohligstr. 1, ground floor.
Mandatory Pre-Assignment – due Oct. 10, '19, 11:00 am
Summarize in up to 500 words: Maglio, P. P., & Spohrer, J. (2013). A service
science perspective on business model innovation. Industrial Marketing
Management, 42(5), 665-670.
Formalities
- Have your Name, Matr.-Number, sMail address and study program and its start
date on top of the first page; then continue typing, no cover sheet
- Times New Roman 12 pt, single-spaced
- Scientific writing style – no jokes, no slang, hardly any passive voice
- References IN THE TEXT (no footnotes), avoid "ibid."
- Consistent format (including spacing)
- Page numbers of references only for word-by-word citations
- Complete reference list formatted appropriately with all required information
per file (see mtm.uni-koeln.de) – even if it is only one source.
Delivery:
Please send an eMail from your
sMail account to Prof. Dr. Kunz (reinhard.kunz<at>uni-koeln.de)
and Mrs Kleer (nicola.kleer<at>uni-koeln.de) and attach a non-protected word file
(.doc or .docx)
- Subject line: SelIssues-MTBMD-PreAssign-Lastname – no 'UNMLAUTE' and NO
underscore!
- File name: SelIssues-MTBMD-PreAssign-Lastname.doc(x) – no 'UNMLAUTE' and NO
underscore!
Grading
- Pre-Assignment (10%, individual) – due Oct. 10, '19,
11:00 a.m. via eMail (see above)
- Discussions and assignments during the sessions (30%, individual or group)
- Final presentation (30%, individual or group)
- Final paper – based on the final presentation (30%, individual or group)
All grading elements have to be passed in order to pass the course.
"Alle Prüfungselemente müssen mindestens bestanden sein."
Required Course Registration until Oct. 1, '19, 11:00 am
A successful registration for the examination requires
(1) an MTM-Master-Account [Additional Privacy Policy],
(2) online registration [Additional Privacy Policy] HERE for THIS course, AND
(3) a signed application form in our mailbox, Pohligstr.1, 50969 Cologne
On Oct. 1, we will forward the participant list to KLIPS / WiSo-PA, which will allow you (only those registered for the course) to register for the examination. After that you can and must register for the examination by Oct. 9, '19. We will send those of you registered a reminding eMail to your sMail account.