MTM:
Enterprises, Markets, and Strategies (EMS 6CP)
(Master - WS '20/'21)
(NOT
/ NICHT
MTM MeWi-Master PO 2015)
C. Loebbecke
2 SWS
Thursdays, 2:00-5:30 pm, selected dates (see below)
Location: ZOOM (alias: let's walk the talk!)
Start: Nov. 05 '20 at 2:00-5:30 pm - meeting online - live!
Final grading element for the lecture part (formerly 'Klausur'): Jan 28., '21, 2:30 pm
Held in English
Introduction
We will introduce the course as a whole in the first session. All sessions will be taught via ZOOM at fixed time slots. At the first course session on Nov. 05, '20, you should all be acquainted with ZOOM. We will check with you, via eMail, ahead of time. We will provide course-related material (slides, literature list, exercises, links, etc.) before the sessions, but only after you handed in the Pre-Assignment. From the first session onwards, we will organize the former EMS lecture (Vorlesung) as a combination of material presentation, exercises, and discussions on current MTM EMS topics as we adjust to the digital environment and prepare for the final exam (date Jan. 28, '21) - the only slot when students MUST be digitally present. However, teaching and feedback will be given mainly during the online time slots.
As we changed to portfolio based grading also for
EMS 6CP, a number of required exercises during the semester (to be done before
the respective session - offline!) allow students to check their
understanding of the material and prepare issues for discussions during the
online course slots.
Pre-Assignment due
Oct. 21, '20, 11:00 am via eMail - we offer eMailing the chapters as of
Jul. 31, '20 to those students who are registered on OUR website (see below)
Read
(1) Caves, Chapter 14,* and
(2) Knee et al., Chapter 6,**.
Summarize those chapters (do not summarize the complete books, i.e., do not just
copy book abstracts!) in about 250 words each and add another 250 words on how
you expect and reason the two chapters represent similar or contrasting lines of
argument regarding the specific case of 'making money as content provider in the
era of Netflix and Amazon Prime'. Apply scientific writing style with correct
literature referencing (see our website) IN THE TEXT, not with footnotes; no
"ibid.", consistent formatting! Make sure to offer your own words,
do not copy from anywhere.
*
Caves, R. (2002) Creative Industries: Contracts Between Art and Commerce,
Harvard University Press, Cambridge, MA, US.
**
Knee, J., Greenwald, B., Seave, A. (2009) The Curse of the Mogul, Penguin Group,
New York, NY, US.
As soon as you use at least
one reference, you must provide ONE proper reference list for the complete
assignment.
Grading / Credit Points
Grading will be based on
- 10%:
Pre-Assignment:
Literature summary
due
Oct. 21, '20, 11:00 am - see above
- 30%: Exercises during the course
(details to follow)
- 60%: Final examination (Jan. 28, '21, 2:30 pm)
It is required to at least 'pass' (grade 4.0 or better) each grading element
for passing the course.
"Alle Prüfungselemente müssen mindestens
bestanden sein."
Required Course Registration until Oct. 21, '20, 11:00 am
A successful registration for the examination requires
(1) an MTM-Master-Account [Additional Privacy Policy],
(2) online registration HERE [Additional Privacy Policy] for THIS course.
On Oct. 21, '20, we will forward the participant list to KLIPS / WiSo-PA, which will allow you (only those registered for the course) to register for the examination. After that you can and must register for the examination by Oct. 29, '20. We will send those of you registered a reminding eMail to your sMail account.
Notwendige Veranstaltungsanmeldung bis 21. Okt. '20, 11:00 Uhr
Eine erfolgreiche Anmeldung erfordert
(1) einen MTM-Master-Account [Zusätzliche Datenschutzbestimmungen],
(2) Online-Anmeldung [Zusätzliche Datenschutzbestimmungen] für die Veranstaltung.
Am 21. Okt. '20 leiten wir die Teilnehmerliste an KLIPS / WiSo-PA. Daraufhin können und müssen Sie sich selbst bis zum 29. Okt. '20 für die Prüfung anmelden. Wir werden den für die Veranstaltung Angemeldeten eine Erinnerungsmail an ihr sMail Account senden.
Required Handing in the Pre-Assignement by Oct. 21, '20, 11:00 am (see above) and subsequent exam registration until Oct. 29, '20 on KLIPS / Notwendige Abgabe des Pre-Assignments bis 21. Okt (11:00 Uhr) UND folgende Prüfungsanmeldung bis 29. Okt. '20 auf KLIPS (only for those who registered in time for participating in the course).
© Department of Media and Technology Management