Master - Media and Technology Ma

MTM: Enterprises, Markets, and Strategies (MTM EMS)
Master - WS '21/22

C. Loebbecke

2 SWS

Thursdays, 2:00-5:30 pm
First Session: Oct. 28, '21
Pre-Assignment Deadline: Oct. 07,'21, 11:00 am via eMail from your sMail account (see below)

Location: ZOOM (alias: let's walk the talk!) - live!

Held in English

Likely (!) Session Dates (tbc., always 2:00 - 5:30 pm): Oct. 28, Nov. 4, Nov. 11, Nov. 18, Nov. 25, Dec. 02, Dec. 09 - all '21 and Jan 13, Jan 20 (exam) - both '22 -- all details during the first session on Oct. 28!.

Introduction

We will introduce the course as a whole in the first session and send the complete set of slides and the literature list before the first session to those students, who will have handed in the Pre-Assignment (see below).

We organize all 4-hour sessions (on selected dates) as a combination of material presentation, exercises, discussions, and feedback to students; together they prepare very well for the final exam - the only time slot when students MUST be digitally present.

We offer all sessions via ZOOM (live!) and expect that you are familiar with ZOOM by the 1st session.

For Zoom-based teaching, we changed to portfolio-based grading. A number of required (!) exercises during the semester allow students to check their understanding of the material and prepare issues for discussions during the online course slots. They also allow students to suggest their own discussion topics -- mostly depending on what's going on in "the real world". Due dates for the exercises are communicated clearly during the sessions. Students complete exercises offline and deliver them via eMail usually on the Monday morning (11 am) before the teaching session.

Pre-Assignment due Oct. 07,'21, 11:00 am via eMail from your sMail account.
Read (1) Caves, Chapter 3,* and (2) Knee et al., Chapter 5,**.
Summarize those chapters (do not just copy from the book!) in about 200 words each and add another 300 words on how you expect and reason the two chapters represent similar or contrasting lines of argument regarding the specific case of 'making money as content provider'. Make sure to precisely stick to the task, offer your own words, do not copy from anywhere, and follow the formalities listed below.
* Caves, R. (2002) Creative Industries: Contracts Between Art and Commerce, Harvard University Press, Cambridge, MA, US.
** Knee, J., Greenwald, B., Seave, A. (2009) The Curse of the Mogul, Penguin Group, New York, NY, US.
As soon as you use at least one reference, you must provide ONE proper reference list for the complete assignment.

Formal requirements
- State your name, Matr.-Number, sMail address, study program and its start date on top of the first page; then continue typing, no cover sheet!
- Max. 1 empty line before starting with the assignment text. Offer the task and then your answer.
- Times New Roman, 12 pt., single-spaced.
- Scientific writing style - no jokes, no slang, hardly any passive voice.
- References IN THE TEXT (no footnotes), no 'ibid.' - s. some Anglo-American academic management journals.
- No author first names, no repetition of reference titles in the assignment text.
- For formatting the reference list, see our website.
- Consistent format (including spacing).
- Page numbers of references only for word-by-word citations.
- Complete reference list formatted appropriately with all required information per file (see mtm.uni-koeln.de) - even if it is only one source.

Delivery
Please send an eMail from your sMail account to claudia.loebbecke<at>uni-koeln.de and astrid.obeng-antwi<at>uni-koeln.de; attach a non-protected word file (.doc or .docx)
- Subject line: EMS-Pre-Lastname (your lastname only, no accent etc.)
- File name: EMS-Pre-Lastname.doc(x) (your lastname only, no accent etc.)

Grading / Credit Points
Grading will be based on
- 20%: Pre-Assignment - due Oct 07, '21, 11:00 am
- 30%: Exercises during the course (details to follow)

- 50%: Final examination, date tbd.

It is required to at least 'pass' (grade 4.0 or better) each grading element for passing the course.
'Alle Prüfungselemente müssen mindestens bestanden sein.'

Required Course Registration:

(1) Hand in Pre-Assignment by Oct. 07, '21 (minimum passing that grading element) AND thereupon (2) register for the exam on KLIPS by Oct. 19, '21, 11:00 am

If you are interested in taking the course, please send an eMail from your sMail account to three persons: claudia.loebbecke<at>uni-koeln.de, astrid.obeng-antwi<at>uni-koeln.de, and irina.boboschko<at>uni-koeln.de. The eMail must list the course for which you want to register, your first name, your last name, your 'Matr.-Number', and your study program. We suggest that you also add a phone number so that we can help on short notice.

We confirm the receipt; then you have your seat secured.
However, the registration only becomes binding for you, once you have handed in the Pre-Assignment latest on Oct. 7, '21 (see above). Hence, on Oct. 08, '21, we will list you as course participant in KLIPS and by Oct. 19, '21 you will then have to register for the exam of the course ('Prüfungsanmeldung') via KLIPS. We will help and double check, if / after you have handed in the Pre-Assignment.

For any course related questions, please contact claudia.loebbecke<at>uni-koeln.de from your sMail account.