Master - Media and Technology Ma

MTM: Enterprises, Markets, and Strategies (MTM EMS)
Master - WS '22/23

C. Loebbecke

2 SWS

Thursdays, 2:00 - 5:30 pm
First Session: Oct. 13, '22 (1/6 of the mandatory content!)

Pre-Assignment Deadline: Oct. 07, '22, 11:00 am via eMail from your sMail account (see below)

Location: Lecture hall VIII, main building (alias: let's walk the talk!) - live!

Held in English

Session Dates (always 2:00-5:30 pm): every Thursday until the end of the course - likely 8 session days. All details during the first session on Oct. 13!

Introduction

We will introduce the course as a whole in the first session and send the complete set of slides and the literature list before the first session to those students, who will have handed in the Pre-Assignment (see below).

We organize all 4-hour sessions as a combination of material presentation, exercises, discussions, and feedback to students; together they prepare very well for the final exam - the only time slot when students MUST be present.

Caused by the pandemic, we changed to portfolio-based grading (see below). A number of required (!) exercises during the semester allow students to check their understanding of the material and prepare issues for discussions during the course slots. They also allow students to suggest their own discussion topics – mostly depending on what's going on in 'the real world'. Due dates for the exercises are communicated clearly during the sessions. Students complete exercises offline and deliver them via eMail usually on the Tuesday morning (11 am) before the course session.

Pre-Assignment due Oct. 07, '22, 11:00 am via eMail from your sMail account.
Read Caves (2000), Introduction (pp.- 1-17)*
1) Summarize the 'Introduction' and provide us with the essence of the messages in a structured manner. Find your own subheadings (we do NOT care about the plan of the entire book, we do not care in which chapter something will be covered, and we do not care about any examples. We do care about what the 'Introduction' tells us about the economics / management of 'creative industries'. [about 500 words]

Now it is time to transfer / discuss your new insights and understanding:

2) Relate the arguments of the 'Introduction' to 'making money as content provider in the era of Netflix and Amazon Prime'. When Caves wrote the book, there were no social media and no streaming platforms. Which of his economic insights / mechanisms still apply or do not apply any longer for distribution via Netflix, Amazon Prime, or the like? [200-400 words]

3) Transfer the arguments of the 'Introduction' from 'creative industries / artists' to journalism (press / news) / journalists as providers of a different kind of content.

Throughout the Pre-Assignment, make sure to offer your own words, do not copy from anywhere. [200-400 words]
* Caves, R. (2002) Creative Industries: Contracts Between Art and Commerce, Harvard University Press, Cambridge, MA, US.
As soon as you use at least one reference, you must provide ONE proper reference list for the complete assignment.

[The new Pre-Assignment with less reading, but more transfer / thinking allows you to already dig a bit into the master course topics and it eases the work load to be done throughout the course and for the exam. You will have to read it anyway for a good grade, so you may want to think about some of our topics over the summer.]

Formal requirements
- State your name, matr.-number, sMail address, and study program and its start date on top of the first page; then continue typing, no cover sheet!

- Have only your name in the header of each page.
- Have an empty line before the task, copy the task, and in the next line start the answer. After a task, have one empty line before typing the next task and the answer.

- Do not start a new page for every new task.
- Times New Roman (TNR) 12, single-spaced.

- Have 2 points (2 pts.) before and after each (1) paragraph.
- Scientific writing style - no jokes, no slang, hardly any passive voice.
- References IN THE TEXT (no footnotes), no 'ibid.' - s. some Anglo-American academic management journals.
- NO author first names, NO repetition of reference titles in the assignment text.
- For formatting the reference list, see our website.
- Consistent format (including spacing, etc.).
- Page numbers of references only for word-by-word citations.
- Complete reference list formatted appropriately with all required information per file (see mtm.uni-koeln.de) - even if it is only one source.

Delivery
Please send an eMail from your sMail account to claudia.loebbecke<at>uni-koeln.de and astrid.obeng-antwi<at>uni-koeln.de; attach a non-protected word file (.doc or .docx)
- Subject line: EMS-Pre-Lastname (your lastname only, no accent, etc.)
- File name: EMS-Pre-Lastname.doc(x) (your lastname only, no accent, etc.)

Course Grading
Grading will be based on
- 20%: Pre-Assignment - due Oct. 07, '22, 11:00 am
- 30%: Exercises / Discussion

- 50%: Final examination, date tbd.

It is required to at least 'pass' (grade 4.0 or better) each grading element for passing the course.
'Alle Prüfungselemente müssen mindestens bestanden sein.'

Required Course Registration:

(1) Hand in Pre-Assignment by Oct. 07, '22 (minimum passing that grading element).
On Oct. 08, '22, we will list you as course participant in KLIPS and THEREUPON you must
(2) Register for the exam on KLIPS by Oct. 14, '22, 11:00 am.

Voluntary, but very helpful: If you are interested in taking the course, please send an eMail from your sMail account to three persons: claudia.loebbecke<at>uni-koeln.de, astrid.obeng-antwi<at>uni-koeln.de, and irina.boboschko<at>uni-koeln.de. The eMail must list the course for which you want to register, your first name, your last name, your matr.-number, and your study program. We suggest that you also add a phone number so that we can help on short notice.

For any course related questions, please contact claudia.loebbecke<at>uni-koeln.de from your sMail account.