Master - Media and Technology Ma

MTM: Enterprises, Markets, and Strategies (MTM EMS)
Master - WS '24/'25

C. Loebbecke

2 SWS

Thursdays, 2:00 - 5:30 pm
First Session: Oct. 10, '24 (1/6 of the mandatory content!)
Location: Lecture Hall XVIII, main building

Held in English

Pre-Assignment Deadline: Oct. 02, '24, 11:00 am, via eMail from your sMail account (see below)

The expanded workload of the Pre-Assignment allows you to reduce additional readings during the semester / course sessions - so you can prepare and be more flexible in spending your study time.

Session Dates see below (always Thursdays 2:00-5:30 pm) - max. 7 session days (including exam) plus event in Cologne on Nov. 6 or Nov. 13!
Further details during the first session on Oct. 10!

Invitation to www.startupland.de (Wed., Nov. 6) or to Digitale Leute Summit (Wed., Nov. 13, NOT Nov. 14!) or perhaps even both - with mandatory report on minimum two presentations (different sessions per student). We will organize free tickets / invitations for registered students based on your choice of event / date.

Voluntary, not binding, but helpful: If you are interested in the course, please send an eMail from your sMail account to claudia.loebbecke<at>uni-koeln.de with the course for which you want to register, your name, matr.-number, and study program. We suggest that you also add a phone number so that we can help on short notice.

Introduction

Overview: During the course, we introduce the media (broadcast, press, and platforms / social media) as a business sector. We cover business models from various stakeholders' perspectives; making money with the media is at the core of this management course. We focus on public and private broadcasting (TV, radio, streaming), discuss issues of journalism – crucial for any democracy –, and touch upon creative industries (film, music, games). Throughout the course, we familiarize students with media in the digital world in light of media platforms and channels, data science, artificial intelligence (AI), and advertising targeting.

Practicalities: We will send the complete set of slides and the literature list before the first session to those students, who will have handed in the Pre-Assignment by the deadline (see below). While we will introduce the course as a whole in the first session, we strongly recommend that students carefully read the slides for any session before the session – it is much faster than reading them afterwards and certainly fosters students' oral participation!
We apply portfolio-based grading and organize all 4-hour sessions as a combination of material presentation, exercises, discussions, and feedback to students. Together, the sessions prepare very well for the final exam. During the sessions, students may also suggest their own discussion topics – mostly depending on what's going on in 'the real world'. There is no mandatory reading beyond the slides and the material we cover in class.

Dates (max. 7) plus event visit in Cologne (Wed. Nov. 6 or Nov. 13, '24).

Oct. 10, Oct. 17, Oct. 24, Oct. 31, Nov. 14, Nov. 21, Nov. 28, Dec. 05, Dec. 12 – all '24 and perhaps Jan. 09 and / or Jan. 16 – all '25 (max. 7 sessions)

Pre-Assignment due Oct. 02, '24, 11:00 am, via eMail from your sMail account.

(1) Read (a) Caves, Chapter 14,* and (b) Knee et al., Chapter 6,**.
Summarize those chapters (not the complete books, i.e., do not just copy book abstracts!) in max. 200 words each and add another 200 words on how you expect and reason the two chapters represent similar or contrasting lines of argument (you have to decide for one!) regarding the specific case of 'making money as a content provider in the era of Netflix and Amazon Prime'. Apply scientific writing style with correct literature referencing (see our website) IN THE TEXT, not with footnotes; no 'ibid.', consistent formatting! Make sure to offer a consistent writing style; do not let AI do half of the work.
* Caves, R. (2002) Creative Industries: Contracts Between Art and Commerce, Harvard University Press, Cambridge, MA, US.
** Knee, J., Greenwald, B., Seave, A. (2009) The Curse of the Mogul, Penguin Group, New York, NY, US.
As soon as you use at least one reference (and those two you use for sure), you must provide ONE proper reference list for the complete assignment.

(2) Look at Moravec et al. (2019) and explain in your words how they understand 'confirmation bias', what precisely they (in their study) found out about 'confirmation bias' and offer about 50 words how these findings relate to the two chapters in Task (1). No need to read the complete paper! Make sure to understand the lines that you may use for your answer – likely the abstract is not enough.

Formal requirements

- State your name, matr.-number, sMail address, and study program with start date (max. two lines) in the header of each page; no cover sheet

- Have an empty line before the task, copy the task, and in the next line start the answer. For each regulatory initiative / article / paragraph have a subheading

- No empty lines after any heading / sub-heading, after a paragraph, or after a reference

- After a task, have one empty line before typing the next task and the answer

- NEVER two empty lines!

- Do not start a new page for every new task

- Times New Roman (TNR) 12, single-spaced

- Have 2 points (2 pts.) before and after each (1) paragraph

- Scientific writing style – no jokes, no slang, hardly any passive voice
- References IN THE TEXT (no footnotes), no 'ibid.' – s. some Anglo-American academic management journals
- NO author first names, NO usage of reference titles in the assignment text

- For formatting the reference list, see our website
- Consistent format (including spacing, etc.)
- Page numbers of references only for word-by-word citations

- Complete reference list formatted appropriately with all required information per file – even if it is only one source
- See also MTM website on scientific work

Delivery
Please send an eMail from your sMail account to claudia.loebbecke<at>uni-koeln.de and astrid.obeng-antwi<at>uni-koeln.de; attach a non-protected word file (.doc or .docx)
- Subject line: EMS-Pre-Lastname (your last name only, no accent, etc.)
- File name: EMS-Pre-Lastname.doc(x) (your last name only, no accent, etc.)

Course Grading
Grading will be based on
- 20%: Pre-Assignment - due Oct. 02, '24, 11:00 am

- 45%: Exercises / Discussion during the semester (details to follow)

- 35%: Final examination, date tbd.

It is required to at least 'pass' (grade 4.0 or better) each grading element for passing the course.
'Alle Prüfungselemente müssen mindestens bestanden sein.'

Required Course Registration:

(1) Hand in Pre-Assignment by Oct. 02, '24, 11:00 am (passing the Pre-Assignment is required for passing the course).
On Oct. 04, '24 (afternoon), we will list all those who will hand in the Pre-Assignment in time as course participant in KLIPS and THEREUPON you must
(2) Register for the exam on KLIPS by Oct. 17, '24.

For any course related questions, please contact claudia.loebbecke<at>uni-koeln.de from your sMail account.